PhD Admission Result: 2025-26 (Even Semester)•Student Notice for Re Evaluation Odd Semester 2025-26•The following results of Odd semester examination 2025-26 have been declared and available on the university website, www.bbdu.ac.in•Register Learner Using Aadhaar & Enrollment Number•Re-Evaluation Result of BDS Examination held in September 2025•Schedule of Odd Semester Theory Examination 2025-26 is Published and Available in the Examination Notice•Ph.D. Admission Result: 2025-26 (Even)•Ph.D. Admission: 2025-26 (Odd Semester)•बीबीडी एजुकेशनल ग्रुप में प्रवेश की प्रक्रिया केवल आधिकारिक बीबीडी एडमिशन सेल के माध्यम से ही की जाती है। यदि कोई उम्मीदवार किसी अनधिकृत व्यक्ति या स्थान पर अपनी फीस जमा करता है, तो बीबीडी एजुकेशनल ग्रुप जिम्मेदार नहीं होगा। प्रवेश से संबंधित सभी भुगतान और प्रक्रियाएं केवल आधिकारिक प्रवेश चैनलों के माध्यम से की जाती हैं।
In today's fast-evolving media landscape, the demand for skilled, ethical, and industry-ready professionals is paramount. The B.A. in Journalism & Mass Communication at BBD University meets this need with a multidisciplinary, industry-driven curriculum that blends theory with hands-on learning in live reporting, newsroom simulations, digital content creation, and investigative journalism. This program fosters critical thinking, creativity, and leadership, preparing students for careers in print, broadcast, digital media, event management, advertising, and corporate communication. With media shaping society, responsible storytellers and innovative content creators are more essential than ever.
The School of Media and Communication, integrates traditional and contemporary teaching methodologies to provide a comprehensive media education. The curriculum blends theoretical foundations with hands-on training, incorporating lectures, newsroom simulations, live reporting, media production labs, case studies, industry workshops, and use of digital technology.
Assessment methods include continuous evaluation, content production assignments, newsroom presentations, media research projects, written exams, and viva-voce.
Student life at the School of Media and Communication blends academics, hands-on media experience, and campus engagement. Students actively participate in real-world media production, live event coverage, and digital content creation, shaping them into industry-ready professionals. They take charge of mega university events like Utkarsh (Annual Cultural Fest), Founder's Day (Star Nite), Alumni Meet, Convocation, and Ganesh Mahotsav. As official reel makers for institutional social media, they enhance digital engagement while managing LIVE transmissions of major events, gaining expertise in broadcasting, production, and execution. At BBD 90.8 FM, students work as Radio Jockeys (RJs), scriptwriters, and audio producers, honing their skills in radio production. Participation in NCC and NSS fosters leadership and social responsibility. Student welfare is supported through Grievance Redressal, Internal Complaints, and Anti-Ragging Committees. Academic growth is strengthened with a central library, e-learning resources, and media studios, preparing students for careers in journalism, digital media, and broadcasting.
For students aspiring to pursue a course in Journalism and Mass Communication, foundational reading materials should encompass core media concepts, journalistic practices, and evolving communication trends. Aligned with the Journalism and Mass Communication curriculum, here are essential books to explore:
Making Films – Behind the Scenes: A Journey Through Indian Cinema by Gulzar, published by Rupa Publications. This book offers a deep dive into the filmmaking process and is widely available in bookstores and online platforms like Amazon and Flipkart.
Journalism – Rangaswamy Parthasarathy's Basic Journalism by Rangaswamy Parthasarathy, published by Macmillan. A fundamental book for aspiring journalists, it is available in major bookstores and online for easy access.
Mass Communication – Mass Communication in India by Keval J. Kumar, published by Jaico Publishing House. This is a must-read for students looking to understand media theories and communication dynamics. Easily available online and offline.
Advertising – Advertising and Promotion: An IMC Perspective by S.H.H. Kazmi and Satish K. Batra, published by Excel Books. This book provides insights into the evolving advertising landscape and can be found on leading e-commerce sites.
Media Management – Handbook of Media Management and Economics by Anil Kumar and others, published by Academic Foundation. This book is ideal for students exploring media business strategies and is available in libraries and online stores.
New Media and Digital Media – Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media by Puneet Bhatia, published by Pearson India. A contemporary guide on digital media trends, it is widely available on Amazon and Flipkart.
Print Media – Newspaper Journalism: A Reader by S. K. Aggarwal, published by Mittal Publications. Available on Amazon and Flipkart.
News Reporting – Reporting India by Prem Prakash, published by Penguin Random House. Easily found in bookstores and online marketplaces.
Anchoring – Speaking for Success: Anchoring, Debating, and Public Speaking by Meenakshi Sharma, published by Rupa Publications. Available online and in major bookstores.
The Journalism and Mass Communication course equips students with essential software skills, including Premiere Pro, Final Cut Pro, and DaVinci Resolve for video editing, and Photoshop, Lightroom, InDesign, and Corel Draw for design and publishing.
Emphasizing open-source tools for editing and studio production, we also provide educational subscriptions to Canva, Envato, and premium writing tools for enriched learning.
| PO (Program Outcomes) | |
|---|---|
| PO1 | Field Knowledge: Apply the knowledge of Architectural Design, Drawing, Art, Sculpting, Crafts, structural dynamics and statics fundamentals and Laws pertaining to building byelaws and services required in simple and complex building projects, Economical aspects and an architectural specialization to the solution of complex architectural problems. |
| PO2 | Problem Analysis: Conducting case and literature studies and analyze complex architectural problems reaching substantiated conclusions using principles of Architectural design, process of designing (case and literature study, research and conceptualization of designs). |
| PO3 | Design / Development of Solutions: Establishing solutions for complex architectural problems and functional components or spatial arrangements that meet the specified needs and wants with appropriate consideration for the public amenities , services, health and safety and the cultural, societal and environmental considerations . |
| PO4 | Conduct Investigations of Complex problems: Use of research based knowledge and research methods including methodology, analysis and interpretation of data, and synthesis of the information to provide valid conclusions. |
| PO5 | Modern Tool Usage: Application of appropriate techniques, resources and modern architectural tools including BIM and CADD oriented modeling to complex architectural, structural and construction activities with an understanding of its advantages and disadvantages . |
| PO6 | The Architect, Planner and Society: Application of contextual knowledge to assess societal, health, safety, legal and cultural issues and the consequent drafting of proposals relevant to the professional practice. |
| PO7 | Environment and Sustainability: Understanding the impact of the professional field solutions in societal and environmental context and demonstrate the need for sustainable development and applying the same thereof. |
| PO8 | Ethics: Apply ethical principles and commit to professional ethics and responsibilities and norms of the professional practice, as prescribed and regulated by regulatory bodies. |
| PO9 | Individual and Team Work: To effectively function as a professional individual and as a member or team leader in diverse situations and in multidisciplinary settings. |
| PO10 | Communication: To communicate effectively with the professional community and stake holders and with society at large. Be able to comprehend and write effective reports documentation. |
| PO11 | Project management and finance: To demonstrate knowledge and understanding of profession, and management principles and apply these to practice to one's own work, as a member and leader in a team and to manage projects in multidisciplinary environments. |
| PO12 | Life-long learning: To recognize the need for learning and develop an ability and skill to engage in a learning process in the broadest context of technological change in professional and technological realm. |
| PSO (Program Specific Outcomes) | |
|---|---|
| PSO1 | Apply the fundamental concepts of architectural designing to design a variety of build forms and spaces for providing meaningful and functional yet aesthetic spaces for public and private purposes. |
| PSO2 | Select and apply cutting-edge architectural tools and software to solve complex Architectural problems. |
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